S&P Global Marketing Manager, Ratings in New York, New York
Marketing Manager, Ratings
55 Water Street New York, NY
Responsibility for developing, executing and analyzing tactical marketing programs for the S&P Global Ratings business.
_Develop and implement tactical regional marketing programs by working closely with others in the marketing and outreach team to:
Develop marketing programs that are fully aligned to Ratings business objectives by working closely with marketing colleges plus analytical and commercial stakeholders.
Become the expert in identifying the most effective channels, creating targeted and segmented programs and linking programs for full effectiveness in achieving objectives
Plan and execute marketing and communication programs and activities to generate engagement, retain existing clients, and help strengthen the Ratings brand.
Create and maintain briefs that can be shared with key stakeholders summarizing objectives , strategy, key messages, key offers and timing
- Taking specific responsibility for tracking any spend by program - activity and manage to the allocated budget
Ensure activities are completed on time and performance measured, and be able to articulate the measures as they pertain to business goals
- Understand and navigate Salesforce to see the progress of a program from a sales perspective. Includes pipeline development, pipeline acceleration, close - won ratios etc.
Ability to lead planning meetings to establish shared vision for marketing and communications programs with key stakeholders
Implementing internal communications that keep key stakeholders up-to-date on individual programs and activities. Attend and actively participate in regular meetings as required
Professional Experience - Qualifications:
Strong B to B marketing experience
- Proven ability to design and implement activities involving integrated multi-touch programs that involve the marketing of thought leadership assets along with a problem - solution approach
Expertise in balancing the desires of the stakeholders with the needs of the Ratings business and the specific objectives associated with the marketing programs
- Knowledge of marketing products - services to the industry a plus
Knowledge or experience of capital markets and risk also a plus
Experience within complex matrix structure often involving global stakeholders in various departments
Excellent written and oral communication skills and comfortable communicating at many levels
Excellent organization and planning skills with an ability to manage multiple projects, delivering each on time
Experience with marketing software tools, databases and ability to organize and present data and findings
Energizes and Enables Others:*
Ignites passion and releases potential to drive success.
Builds Collaborative Relationships:*
Builds relationships based on trust and respect. Promotes the inclusion of diverse knowledge, skills and experiences to achieve results.
Demonstrates Learning Agility:*
Ability to anticipate change, face reality, draw conclusions and swiftly mobilize to adapt to changing needs and demands.
Drives Creativity and Innovation:*
Focuses on areas of highest potential. Connects knowledge in new ways to create the unexpected.
Strives for Excellence in Execution:*
Proactively seeks ways to improve personal and organizational effectiveness to meet current and future business needs. Learns equally from successes and failures.
Bachelor s degree required.
Marketing qualification an advantage
About S&P Global Ratings
S&P Global Ratings is the world s leading provider of independent credit ratings. Our ratings are essential to driving growth, providing transparency and helping educate market participants so they can make decisions with confidence. We have more than 1 million credit ratings outstanding on government, corporate, financial sector and structured finance entities and securities. We offer an independent view of the market built on a unique combination of broad perspective and local insight. We provide our opinions and research about relative credit risk; market participants gain independent information to help support the growth of transparent, liquid debt markets worldwide.
S&P Global Ratings is a division of S&P Global (NYSE:
SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.spglobal.com - ratings
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